Since we received our copy of their third album Flock, we mostly sit around at the Songlines office drinking cups of tea, listening to the album endlessly on repeat, and wondering what we did before Bell X1. But Boyd took it one step further and decided to get to the bottom of why this record is so addictive.

As he reports on The World’s “Global Hit” segment, Boyd’s quest led him to the recipe for a hit record: it involves Ireland, an apple, one US Military Aircraft, and the Fox television series The OC. Oh, and a large serving of hugely talented musicians.

Intrigued? Hear Boyd’s report.