Get It Together
Wednesday March 10th 2010, 9:39 am
Filed under: We Like Short Shorts
Posted by: Melanie

I don’t know anyone who doesn’t delight in the pleasure inherent in watching a Rube Goldberg device flow through its motions to a successful conclusion.

Though OK Go has been around for a relatively short time, they’ve quickly become known for their creative videos. Their latest, for “This Too Shall Pass,” is no exception. An elaborate Goldberg contraption, captured in one long shot, accompanies the full length of the 3:53 track, and also provides the solution to the puzzle of why the band members spend the filming covered in paint.


Getting this shot is every bit as labor-intensive as it looks. It took 55 to 60 people and over 60 takes to get it right, and lmost an hour to reset the machine properly each time it didn’t work.

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